The number of companies considering LGBT people cease to grow. In a recent human rights survey, out of 780 companies questioned on their LGBT friendliness, 415 revealed their LGBT employees are included in their benefits, more than double since 2012.
However, James Baron, a professor at the Yale School of Management, explained that the sudden propensity for diversity is merely a marketing strategy and, in fact, LGBT employees don't use these benefits more than before.
«It becomes a bit of a rat race as to who can out-commit whom with diversity initiatives. Committing to this form of equality allows a company to put another arrow in its quiver without terribly profound cost implications,» he said.
Jody Herman, a researcher gender law at the University of California, recently released a report which also confirms this fad.
It is therefore very difficult to know the companies that have a real desire to include LGBT employees in their benefits and those who are interested only in their image and in LGBT purchasing power, qualified more high by economic research firms.