Tuesday, 03 February 2015 23:14

Hallmark Features A Couple Of Women In Its Campaign For Valentine's Day "Put Your Heart To Paper"

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For Valentine's Day, Hallmark, a greeting card and other products company, features a couple of women, Eugenia and Corinna, in its new campaign «Put Your Heart To Paper».

Hallmark alternates criticism and praise from the LGBT community. In 2008, it proposed same-sex wedding cards, but in 2013, its Keepsake «Holiday Sweater» ornament, on which one could read the lyrics from «Deck the Halls», had sparked controversy. The word «gay» was replaced by the word «fun».