It had given, for example, to Minnesota $150,000 and notably to Tom Emmer to support a constitutional gay marriage ban.
Lady Gaga forced the company to "make amends".
"That discussion was one of the most intense conversations I’ve ever had in a business meeting," Lady Gaga said. "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past … our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those (antigay) groups."
$500,000 were already sent to projects of support.
"We, as a company, are considering and taking very — it is part of our hearts to care about this issue. It’s who we are. Around this, we’ve established this policy committee because we understand the importance of decisions like this one and we want to be more thoughtful. We said that we’re giving almost half a million dollars already in 2011 because we want to demonstrate our commitment to the LGBT community," Target's vice-president Dustee Tucker Jenkins told Billboard magazine.