"We chose to set up the Nike Equality PAC so that Nike, and its employees if they choose, have a specific avenue to support campaign efforts that are directly related to winning marriage equality in Oregon," the company said in a press release.

Nike and its executives decided to donate $280,000 in the battle.

With Nike Equality PAC, the brand from now on controls its investments. For us, it's more money for battles and we already saw it helped marriage equality to win in Minnesota and New York.