Adidas has decided to celebrate the LGBT Pride month with the ultra boost 19 shoes, which you can discover below. This shoe will be available from June 1, 2019, for $180.
The sports brand celebrates Pride month rather discreetly. The Rainbow flag is more visible inside the shoe.
Unlike Adidas, Converse is much less shy about celebrating LGBT Pride as you can see with Chuck Taylor and Chuck 70 sneakers. A version is also available in the colors of the trans flag. “1969-2019” is stamped onto the tongue to celebrate the fifty years of the Stonewall riots.
These Converse models are part of the 2019 Converse Pride Collection, which offers different shoe styles and clothing. Converse shared this other photo on Instagram that shows some examples of products.
In association with GLAAD, Bud Light launched rainbow bottles that will be available in bars and retailers from June according to a press release from the company.
As explained by Andy Goeler, vice president of marketing for Bud Light, the brand has been supporting the LGBTQ community for over 30 years.
“Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” said Goeler. “The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTQ+ community overall.”
Bud Light announced that it will donate $1 for every case of rainbow bottles sold between May 27 and June 30 with a maximum of $150,000 of donation.
“For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people,” said Zeke Stokes, GLAAD chief programs officer. “Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.”
Behind all this, there is an obvious marketing approach, but these brands are also pushing against legislators so they don’t pass anti-LGBT laws in some states.
And it’s nice to see all these rainbow flags all over the place!