On November 30th, the 43-year-old actress took part in a rally to support the equal marriage in Taïpeh and also posted, several times, messages of support on her Facebook page.
According to Focus Taiwan, the actress wrote in a post on November 30 that she had not planned to take to the streets to support gay marriage but changed her mind after hearing comments on TV opposing an amendment to legalize same-sex marriage.
"I was sad and angry. I always thought we were very democratic. But now I see it is only a democracy for heterosexual people. If you are different from us, you can't enjoy it," Ding said.
Hsu Hsiu-wen, president of the Taiwan Alliance to Promote Civil Partnership Rights, was astonished by the company's reaction.
"Many well-known companies abroad have even released gay-friendly advertisements to improve their company images, so I'm very surprised by the judgment shown by this company," Hsu said.
"I don't think it's a wise decision. I don't think most people or consumers will have a good impression of the company for what it did."
A bill which would allow marriage equality in Taiwan is studied in the legislature since October. A poll recently showed that 50% of the Taiwanese support the law.
Photo credit: WantChinaTimes