Following a meeting with the members of the council of Starbucks, NOM decided not only to boycott the coffee company but also launched a website, DumpStarbucks.com, and will develop campaigns to encourage people not to buy Starburcks and to complain in their local Starbucks in United States, Middle East and South-East Asia.
"We respect the important role of businesses in providing goods, services and jobs, and that people of diverse moral views build great companies working together.
"But Starbucks has corporately, as an organization, endorsed and helped pass gay marriage in the state of Washington. Its executive vice president of partner resources has stated that gay marriage ‘is aligned with Starbucks business practices and upholds our belief in the equal treatment of partners. It is core to who we are and what we value as a company.’ Corporations should not take sides in a culture war that pits a company against half the American people, and nearly all its consumers in some international markets.
"We will not tolerate an international company trying to force its values badly directed towards citizens.
"The majority of Americans and practically each consumer in some countries in whom Starbucks functions believe that the marriage is between a man and a woman. They will not be happy to learn that their money is employed to advance the homosexual marriage in the company," NOM president Brian Brown wrote in a statement.
Why Starbucks should care about a majority of Americans when the other majority of Americans are very glad to see the coffee company supporting equality?
The president of HRC, Joe Solmonese, said: "NOM is falling back on their typical tactics. Starbucks has been a vocal supporter of marriage equality for loving same-sex couples — views that are in-line with the majority of Americans — and that enrages NOM.
"As a result, NOM is throwing a temper-tantrum and encouraging its few supporters to intentionally harm the economic well-being of Starbucks employees all over the world."