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Friday, 04 May 2018 22:36

The "Beyong I Do" campaign seeks to raise awareness about LGBTQ discrimination

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Marriage is legal in 50 states, discrimination is still legal in 31 of them. Created by Ad Council, Gill Foundation and agency CP+B with research assistance from Redscout, "Beyond I Do" is a new compaign that "promotes acceptance, empathy and understanding for the millions of LGBT Americans who can be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.”

Indeed, the campaign highlights the fact that 55% of American LGBT people have already been discriminated against because of their sexual orientation or simply because their support LGBT rights.

Even though 79% of non-LGBT Americans support equal rights, 80% have the misconception that it’s illegal to fire, evict or refuse service to someone based on their sexual orientation.

“Everyone should have the ability to live in safety, support their families and go about their daily lives without the fear of being turned away because they’re gay or transgender,” said Lisa Sherman, Ad Council president and CEO. “By sharing powerful and poignant stories, this campaign highlights the values we hold so dear as Americans and provides a real opportunity to grow awareness and empathy.”

“The power of this campaign comes from leveraging the shocking fact that millions of Americans are being denied basic rights,” said Quinn Katherman, creative director of CP+B. “We realized that nothing could ever be as compelling as the true stories these couples have to tell.”

"Beyond I Do" features testimonials from Americans across the country who who have been left homeless, unemployed or without vital services such as medical treatment, because they identify as LGBT.

Meet Jami and Krista:

Meet Jeanette and Yaris:

More videos on Ad Council's Youtube channel: https://www.youtube.com/channel/UClwkBPKzW8h_rfZWuG_kWjw

You can also view an interactive map about each state’s laws on the campaign website: BeyondIDo.orgBeyondIDo.org

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