Last Wednesday, the President of the Italian brand of pasta thus stated in the radio show 'La Zanzara': "I would never do a commercial with a homosexual family, not for lack of respect but because I don't agree with them," he said, according to a translation of LaTribune. "Our family is a traditional family where the woman plays a fundamental role." (and which role exactly?)
Despite this, he said he is favorable to marriage equality (yes!) but against adoption by same-sex couples. He said he has "no respect for adoption by gay families because this concerns a person who is not able to choose."
He then added: "If gays like our pastas and our communication they can eat them, otherwise they can go eat another brand."
"As the owner invites us not to eat his pastas, we launch a campaign to boycott all its products," said Aurelio Mancuso, president of Equality Italia.
And bang! Unfortunately for Barilla, this mistake was a bombshell and spread in the world. A worldwide call to "Boycott Barilla" is launched.
A few days ago, Barilla tried to apologize in an official statement: "I apologize if my words have generated controversy or misunderstanding, or if they hurt someone’s sensitivity. I have the utmost respect for anyone, without distinction of any kind…In its advertising, Barilla represents the family — because it’s what welcomes everyone."
In answer to Barilla, many brands of pastas suddenly feel gay-friendly.
Garofalo posted an ad on Facebook which says: "Important it is not with who you cook them, important is to cook them aldente", with a picture (the one on the side) showing a gay, a lesbian and a straight pasta couple.
Good! As for me, I wait to see a real gay-friendly campaign, a commercial with same-sex couples on TV for example?
Now which pastas to choose? Well, we have Garofalo, Buitoni, Bertolli, Sfoglini and also Pappardelle.