This campaign was a good way to raise funds for the organization that fights against homophobia and it has already brought $100,000. Each packet of crisps in the colors of the rainbow (red, orange, green, blue and purple) was available for a donation of $10 to It Gets Better.
«Due to the incredible amount of support we have received, all bags of limited-edition Doritos Rainbows have been claimed.
«You can still show your support by sharing your own words of inspiration using the hashtag#BOLDANDBETTER.
«Check back soon and stay tuned for updates. In the meantime, give us your email and we’ll keep you in the loop.»
Who knows? Perhaps they will provide others.
In any case, the crisp brand said it was «honored to partner with the It Gets Better Project to create our boldest chip yet.»