Must also say that the airline has the habit of naming its planes with names like "TF-KID", "TF-DAD", "TF-SIS", also the name of the company itself "WOW" means "MOM" in reverse.
"TF-Gay" is the Airbus A330 which will connect Iceland to San Francisco. The idea for the name came from a pilot who then submitted it to the CEO that loved it. Its name is a clear reference to the gay movement.
As for persons who could have a problem to travel in a pink plane called GAY, here's what CEO Skùli Mogensen says:
"If I worried or scared of what people might say about me or what I do, then WOW air wouldn't exist.
"Prejudice and narrow-mindedness are usually the result of ignorance and an inferiority complex. So such views judge themselves."